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Structuring Unstructured Data in Salesforce
Structuring Unstructured Data in Salesforce

Welcome to Ortoo’s latest game-changing innovation: Plug-in Actions (also known as Dynamic Actions). Revolutionizing Salesforce operations, this feature blends AI with real-time responsiveness, catering to Sales and Service Teams or, indeed, any team running on Salesforce.

lead assignment performance
LeanData vs Q-assign

Welcome to Ortoo’s latest game-changing innovation: Plug-in Actions (also known as Dynamic Actions). Revolutionizing Salesforce operations, this feature blends AI with real-time responsiveness, catering to Sales and Service Teams or, indeed, any team running on Salesforce.

sales-operations-salesforce-AI
Deploying Dynamic Plug-in Actions in Salesforce

Welcome to Ortoo’s latest game-changing innovation: Plug-in Actions (also known as Dynamic Actions). Revolutionizing Salesforce operations, this feature blends AI with real-time responsiveness, catering to Sales and Service Teams or, indeed, any team running on Salesforce.

AI Data
Your Data Foundation for AI-driven Sales Operations on Salesforce

Welcome to a period perhaps more significant than any other in business history – the onset of the AI revolution. The implications are enormous, the pace is swift, and though the full impact remains to be fully grasped, one thing is undeniably certain – be prepared or be left behind! Sales teams are among those who have the most to gain, and the most to change. And whilst not all generative AI capabilities on the Salesforce roadmap are currently GA, there is a window of opportunity now to prepare with a solid data foundation.

AI Sales Operations Fist
27 Ways AI Can Enhance Sales Operations in Salesforce

Omni-Channel enables businesses to offer seamless, integrated customer experiences across multiple communications channels. Routing, an essential component of Omni-Channel, enables customer service agents to handle customer inquiries from any channel by matching the interaction to the most appropriate agent, based on their skills and availability. Q-assign, the advanced routing app (available from the AppExchange), is often deployed alongside Omni-Channel to manage complex routing needs in large and rapidly growing enterprises. Q-assign uses real-time data to adjust routing decisions and assess an unlimited number of case and agent attributes to determine the best match for each work-item.

opportunity assignment
When Your Sales Process Calls for an Opportunity Assignment System

Salesforce Opportunity Assignment – What, When, Why and How. Implementing an automated lead distribution method increases conversion rates by 87%. By ensuring that you have optimized the prioritization and allocation of your sales leads, you have greatly increased your odds of closing the deal. What happens though when your inbound comes in the form of Opportunities, rather than Leads?

EF-students
Education First [Case Study]

These must-have Sales Cloud apps, available from the Salesforce AppExchange, will help speed up your sales process

sales process
Salesforce Apps to Speed up the Sales Process

These must-have Sales Cloud apps, available from the Salesforce AppExchange, will help speed up your sales process

marketing cloud engagement apps
Apps to Supercharge Marketing Cloud Account Engagement (formerly Pardot)

There is no question, Marketing Cloud Account Engagement (MCAE) is a very powerful tool for marketers. This fully integrated Salesforce marketing automation solution ticks off the requirements wish list of every B2B organization. Forms, landing pages, consent management, segmentation, automation rules, scoring, grading, plus (the jewel in the crown) Engagement Studio – the real question is how can modern marketers work without these solutions.

Omni Channel Routing Agents
Omni-Channel Routing in Salesforce

Omni-Channel enables businesses to offer seamless, integrated customer experiences across multiple communications channels. Routing, an essential component of Omni-Channel, enables customer service agents to handle customer inquiries from any channel by matching the interaction to the most appropriate agent, based on their skills and availability. Q-assign, the advanced routing app (available from the AppExchange), is often deployed alongside Omni-Channel to manage complex routing needs in large and rapidly growing enterprises. Q-assign uses real-time data to adjust routing decisions and assess an unlimited number of case and agent attributes to determine the best match for each work-item.

high performance sales team
Build a High Performance Sales Team on Sales Cloud

Many companies make do with simple assignment systems in Salesforce. Whether it’s Leads, Cases, Work Orders or other work-items, setting up a simple assignment system is relatively straight-forward. But what does best practice look like? What sets the high-achievers apart from the also-rans, is a fully-optimized assignment system which maximizes throughput, productivity and performance.

prioritize leads
How to Prioritize Leads in Salesforce

Rudimentary lead assignment systems use lead scoring to do the prioritization. But in high-volume/high-growth environments, a more sophisticated approach is absolutely critical to success. Deploying Assignment Groups, in conjunction with dynamic assignment rules, can truly transform a team’s performance.

automated assignment
Deploy Automatic Lead Assignment

By switching from a manual lead distribution model to a fully automated lead assignment system, sales team performance. Not only that, but the freed up resources can be re-deployed to work on higher value activities, further boosting productivity

lead assignment systems
Lead Assignment Systems

There are a multitude of lead assignment systems, all of which can have an impact on lead throughput, lead conversion rates, team productivity and overall sales performance.

Lead Scoring in Salesforce

In high-volume sales environments, it’s critical that inbound leads are scored, ranked and prioritized as quickly as possible. You don’t want your hottest leads buried in queues. They need to be quickly identified, surfaced and assigned to the best available sales rep.

salesforce-email-objects
Salesforce Email Integration for Standard and Custom Objects

With Email-to-anything, the 5-star-rated AppExchange app, you can integrate email with any standard or custom object in Salesforce. Supporting Outlook, Gmail, POP3 or any email client, Email-to-anything can create & update records automatically from emails, save email history against any record in any object, and also send emails from any Salesforce object

lead management in salesforce
The Key Components of a Lead Management System

How you go about lead management in Salesforce is one of the most critical keys to success for any organization running on the Salesforce CRM. The speed and accuracy with which you create, distribute and respond to leads will effectively determine your conversion rates and, ultimately, your sales revenues.

Salesforce Outlook Integration
Salesforce Outlook Integration Made Easy – No Plugin Required!

Integrating Outlook with Salesforce has never been easier – thanks to Email-to-anything, the top-rated AppExchange app. Receive emails directly in any Salesforce object. Send emails to distribution lists. Capture responses. Store and view historical email conversations. With Email-to-anything your Salesforce users need never leave their Salesforce UI again

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Beyond Email to Case – Taking Case Management To The Next level In Salesforce

As a Salesforce AppExchange Partner, we are continually asked if there is a better solution than email to case and why should Salesforce admins take the time to configure email to case. This blog talks through the primary benefits of email to case and shows how organisations can take their existing configuration one step further

workload balance
Sales Best Practices: Workload Balancing

In any sales scenario, load-balancing is critical. It’s no use queuing a lead for your best rep if they’re already working on loads of high priority leads. By the same token, you don’t want a rep sat idle just because they are less experienced